tropical beer notes #26

Knockout Strong Beer Karnataka India 8%
I doubt you could ever call a beer “Knockout” back home. Listen up! I’m going to tell you why.
The Alcohol Beverages Advertising Code, Australia’s “quasi-regulatory system for alcohol advertising”, states under Part 1 Rule (a): “advertisements for alcohol beverages must not encourage excessive consumption or abuse of alcohol.” And furthermore, Rule (e) states that “an advertisement must not contain any inducement to prefer an alcohol beverage because of its higher alcohol content.”
… all of which pretty much seems to be the point of Knockout.
Researching that sent me right back to the ol’ sky prison at Governor Stirling Tower.
Parsons also insisted that I include a reference to the weekly GWN programming highlight for Karratha’s 8-year-olds.

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